As more research, budgets and programs are re-directed towards social media efforts the culture within businesses need to shift towards social. In order to maximize the efforts of implementing a social media strategy externally, businesses first need to embrace social media internally.  Are your internal teams using Twitter, Facebook and Wikis to increase their efficiency in their current roles.  Are your PR, Marketing, and Human Resource departments coordinated and implementing social media strategies.  Are your teams abreast of the latest technologies, trends and methods?

Shifting your internal culture into a social environment will spark innovation and ideas from within adding value back to the brand.

#cultureshift