Tracy Percival, COO

Tracy Percival has been an entrepreneur in the beauty and wellness industries for 30 years.  Most recently as President of Patty Lou, a New Jersey based wellness company and Luxe by Tracylee, a consulting company serving the beauty industry, worldwide. 

Starting out as a successful salon owner, educator and product distributor, Percival honed her skills and progressed into a career as a consultant for mass and luxury beauty brands as well as, salons looking to start or expand their businesses.

Percival’s resume includes collaborations with renowned photographers, such as Annie Leibovitz, Patrick DeMarchelier and Ezra Petronio, as well as contemporary artist Marilyn Minter. She also utilizes her expertise to collaborate with major beauty brands including Estee Lauder, Dior, Revlon and Chanel Beauty.

Expanding her knowledge and expertise in the beauty, wellness and fashion arenas, Percival’s efforts to educate and promote growth in businesses and brands shaped her into a mentor figure in the business and entrepreneurship community. 

Tracy will bring her many years of team management and business expertise to oversee all Operations of Visionary Media Group.


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