40 Years of Rocky: The Birth of a Classic
The reintroduction of the Rocky franchise through the documentary re-energized both the story and the community.
When Sylvester Stallone made his iconic breakout film Rocky, there was amazing never before seen behind-the-scenes footage of the making of this ultimate underdog story. The BTS footage had potential to illuminate the “story within a story” of Stallone’s improbable triumph in his own life over insurmountable odds, mirrored on screen in Rocky’s refusal to give in or give up. This amazing story of Stallone’s success over daunting challenges had been lost to multiple generations, but was waiting to be rediscovered within the intimate BTS footage. Visionary was approached by the film’s producers to finance and help unveil the film to a global audience; bringing to life 40 Years of Rocky: The Birth of a Classic, a new powerful documentary in the Rocky story ecosystem.

Visionary immediately saw a unique opportunity to create an incubator of ideas and stories around the film, which would connect Rocky’s global fanbase and allow the documentary to take on a life of its own for generations to come. By creating a groundbreaking partnership that leveraged our finance, production and media expertise, we would elevate the story through a special set of derivative digital rights. In doing so we would empower the fan community around the film to connect, engage and interact with the documentary by creating their own content around it.

The reintroduction of the Rocky franchise through the documentary re-energized both the story and the community. With Visionary’s strategic and creative approach, the story was told in an engaging and interactive way that proved highly scalable. Like in Rocky itself, this was a success story of underdogs triumphing over challenging odds to ensure this monumental cinematic legacy continues forever on into the digital age.
URLs

Watch it now: iTunes | Amazon | Vimeo | Google Play

See Full Cast

Check out the Official Trailer

40 Years of Rocky: The Birth of a Classic has been the recipient of the following awards:

2019 Accolade Competition– Award of Excellence for Documentary Short

2020 Beverly Hills Fillm Festival– Winner, Best Short Documentary

To stay updated on the film, visit: www.becomingrocky.com.

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