Visionary immediately saw a unique opportunity to create an incubator of ideas and stories around the film, which would connect Rocky’s global fanbase and allow the documentary to take on a life of its own for generations to come. By creating a groundbreaking partnership that leveraged our finance, production and media expertise, we would elevate the story through a special set of derivative digital rights. In doing so we would empower the fan community around the film to connect, engage and interact with the documentary by creating their own content around it.
The reintroduction of the Rocky franchise through the documentary re-energized both the story and the community. With Visionary’s strategic and creative approach, the story was told in an engaging and interactive way that proved highly scalable. Like in Rocky itself, this was a success story of underdogs triumphing over challenging odds to ensure this monumental cinematic legacy continues forever on into the digital age.
See Full Cast
Check out the Official Trailer
40 Years of Rocky: The Birth of a Classic has been the recipient of the following awards:
2019 Accolade Competition– Award of Excellence for Documentary Short
2020 Beverly Hills Fillm Festival– Winner, Best Short Documentary
To stay updated on the film, visit: www.becomingrocky.com.